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Market Segment

Pie for everyone.

A Market Segment is a group of individuals, families, businesses and organizations that share common characteristics. These Market Segments have a tendency to respond similarly to Marketing Stratagies. Like a pie think of Market Segments that can be sliced multiple ways and you're looking for that perfect piece.


A Market Segment can be divided into four types:

  • Demographic - Based on age, gender, income, race, nationality, occupation, religion, etc.
  • Behavioral - Based on the behavior and decision making process.
  • Psychological - Based on interests and lifestyle.
  • Geographic - Based on location, whether urban, suburban or rural.

Targeting a Market Segment is highly effective. Contact us and let us help you today!

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